According to a survey conducted by YouGov, 57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online.
This just shows that social media marketing, when done correctly, can produce dramatic results for your business. It can help improve your brand’s online visibility while also nurturing your relationship with your customers.
But how do you ensure that your social media marketing strategy will work? Here are 10 laws to help guide you in achieving social media marketing success.
1. The Law of Listening
Social media is very interactive and as a smart marketer, you should use this to fuel your marketing efforts.
Don’t be a talk machine and just get online to post all you can about yourself and your business. Make sure to also listen to what people are saying about your business and act accordingly. Read your target audience’s online content and join discussions to learn what’s important to them. What do they love? What do they hate? What are they saying about your competitors?
2. The Law of Focus
Determine the primary objective of Your Social Media Marketing Strategy and focus on it. Think about what goals you want to achieve. Do you want to build brand loyalty? Do you want to gain more customers?
Don’t be a jack-of-all-trades trying to be everything to everyone.
3. The Law of Quality
Social Media success is not defined by the number of followers or people liking your posts. The measure of true social media success is the percentage of your Followers or Likers who are truly interested in you. So build your army of “brand ambassadors”. They are the ones who would not only press Like or Follow, but also comment on your posts and share them on their timelines.
4. The Law of Patience
Social media marketing success doesn’t happen overnight. Yes, some brands get to hit the jackpot and become social media sensations overnight, but those cases are few and far between. Be prepared to be in it for the long haul. Continue adding value to your company with content marketing. Keep changing and tweaking what you’re doing to attract more customers. Put in the effort to build relationships with your potential and current customers to achieve the results that you want.
5. The Law of Compounding
When you’re investing money over time, it leads to compound interest. The same principle applies to social media marketing. When you create amazing content and share it with your audience of quality followers, it will be shared across social media platforms like Google, Facebook, Twitter, etc. This sharing and discussing of your content will, in turn, increase the chances of your content being showcased in search results and provide the opportunity for you to spread your message even further.
6. The Law of Influence
Once you’ve defined your niche and your target audience, take the time to find influencers in your specific market or niche who have quality audiences of their own and that would be interested in the service, business or products that you are offering. Connect with those influencers and build relationships with them. To make this task easier, you can use an influencer marketing tool such as AuthoritySpy, which is designed to help you find the top influencers in your space.
If you present yourself as an authority, the movers and shakers in your niche may be prompted to share your content with their network of followers and present you to an entirely new audience.
7. The Law of Value
Value is one of the most essential things that you should be providing your customers via social media. Don’t just be a salesman and only talk about yourself and your company. Instead, focus on your target audience. Talk about things that would interest and benefit them. You should also continue developing relationships with online influencers to help you develop a powerful stream of word-of-mouth advertising for your site.
8. The Law of Acknowledgment
Creating relationships is essential for successful social media marketing so you should always acknowledge comments and suggestions from people reaching out to you. Remember that social media is supposed to be interactive and users expect some form of interaction from business owners. Those who respond to these comments and inquiries will automatically be in a competitive advantage from other businesses that do not.
9. The Law of Accessibility
Be available to your audience and participate in discussions about your content. Make sure to stick to a posting schedule so your online followers will know when to expect your content. Remember that online followers can be fickle and they won’t hesitate to replace you if you disappear for weeks or months at a time.
10. The Law of Reciprocity
In social media marketing, reciprocity means sharing the content of other people as much as, or maybe more, than you share your own. If you want your content to be shared by influencers then you should expect to share theirs too.