Social media marketing is a powerful campaign tool that has the potential to transform your business. When implemented properly, it can increase your coaching business’ online visibility, expand your brand’s presence, and attract new clients.
With that being said, a neglected social media campaign can generate less than stellar results. In this post, we will discuss 10 ways you’re neglecting your social media marketing campaigns that you might not be aware of.
In order to make social media work for you, you need to approach it seriously and strategically. You need to have a formally devised and documented strategy that would include specific business objectives – increasing sales, increasing exposure to your brand, improving customer experience, etc., as well as details about your target market and steps on how you can achieve your social media marketing goals.
With social media marketing, you aim to have the perfect balance between being informative and annoying. You don’t want to bombard your community with posts, but you want to post enough to keep them interested. Be consistent in your posting, and be sure to fill your newsfeed with fresh material.
Scheduling tools can be a great help in ensuring that you establish a regular pattern of posting and will provide you with the chance to connect with your audience whilst “you are sleeping”, but you should not make the mistake of scheduling all your posts. Scheduling posts hinders your ability to engage with breaking news and lacks authenticity. If you’re going to use a scheduling tool at all, make sure you combine it with real-time and proactive engagement.
While not every social media platform will align with your marketing strategy, it’s still best to explore other options. Don’t just use Facebook, Twitter, Pinterest, Google Plus, and Instagram. There are tons of other social media platforms out there that could be fertile territory for growing relationships with new customers and cross-promoting other channels.
Make sure that you know your demographics and that you’re on all the social media channels where your customer base can be found.
Setting up several social media pages to promote your business but leaving them largely inactive can damage your reputation. Make sure that you engage your audience. Respond to their messages, answer their questions and acknowledge them.
Social media shouldn’t just be about promoting your brand. You should also get to know other movers and shakers in your industry and interacting with their content. Mention influencers in your blog posts and tag them so they can, hopefully, share your content.
Make sure to track the actual performance of your social media campaigns. Use Analytics to check on what’s working and what’s not so you can do more of what’s working and less of what isn’t.
The social world doesn’t stand still for long. There are always new trends, new platforms, and new strategies to try out and you should stay up-to-date with the latest best practices and keep your brand moving forward. Don’t be afraid to experiment!
Make sure you listen to what your clients have to say, whether good or bad. If someone has a problem or complaint, go above and beyond to help them reach a conclusion. This will tell your followers that you’re doing your best to provide them with as much help as possible and they will realize you are a good person with a good business. Treat feedback as something that will help you discover weak links and create opportunities for you to improve.