Brand awareness, or as some call it, brand identity, gives people a sense of who you are and what you represent.
In today’s digital networking environment, your brand can’t afford to ignore major networks like Facebook , Twitter, Google+,LinkedIn, Instagram, Pinterest, etc. When used intelligently, social media platforms provide brands with a creative new means to connect with their consumers. It can help establish brand awareness and recognition online, create a human voice for your customers to interact with and make your brand more accessible to new and existing customers.
But how do you start building a credible online brand?
These 7 strategies can help!
Your brand’s profile on Facebook, Twitter, Pinterest, Instagram, your company blog and everywhere else where you have a presence online should be unified and in line with your brand essence and style guide. You should be consistent with your graphics, color, imagery, style and language, and even your posting routine so your consumers would know exactly what to expect.
Nothing can be more damaging to your online reputation than negative word of mouth so make sure to monitor mentions of your brand in social media platforms. Decide on the keywords relating to your company that you want to track in online conversations, set up accounts with free social media monitoring tools such as Google Alerts or Whostalkin and run regular searches, or better still, set up alerts or RSS feeds that notify you when your keywords are mentioned. When you’re alerted to a comment about your company, be sure to respond quickly but avoid getting angry or making threats.
Provide customer support and brand outreach through your social media profiles. Many large companies have already created special social media accounts specifically to address consumer complaints and this is something that can provide quite a boost to your reputation too. When customers see that you care and are working to have a positive effect on their lives, you will gain trust with the people who are listening and watching.
If you want to be a memorable brand, you should start with stellar storytelling. This will allow you to build a brand personality and associate emotion with your brand, which can create or at least attempt to create a personal connection with your consumer.
Involve your employees in telling your story when promoting your offerings. You can do this by periodically sharing behind-the-scenes shots or posts that give your followers a glimpse of your creative process.
You can also let your consumers tell the story for you by asking them to share their opinions or comments. Add a section for customer testimonials on your social media page to create an emotional connection with your followers and gain their trust.
Make sure to keep your social media posts relevant, meaningful and simple.
Grab people’s attention with strong, thought-provoking headlines. Ensure that the images you’re using have a good composition, are in focus, relevant to your business and have captions that encourage engagement. Analyze your analytics to see which types of posts are getting more likes, comments and shares and which demographics interact more with your content and then strategize so you can ensure maximum content engagement for your next posts.
Social media is a great opportunity for businesses of all sizes and shapes to interact with their potential customers.
Make sure to find out what kind of search terms people are using to find products or services like yours and hashtag them.
Join groups on Facebook, LinkedIn or Google+ that are relevant to your product or service and actively participate in discussions. Use the information you find in those groups to use that information to create content on your own site.
Find and utilize your brand advocates – people who talk favorably about your brand or products – and ask them to share their positive experiences with your brand.
You should also leverage paid social and create highly targeted ad campaigns for your desired audience.
Try to build a relationship with social influencers in your niche. These people are frequently reposted or retweeted and having them post positive comments about your brand or share your content will help you organically build your audience from their devoted followers. Also, share, retweet, and offer your “expert” opinion on stories that journalists or bloggers within your niche share. This will display your knowledge in your field as well as enhance your online credibility.