There’s certainly money to be made in social media. But how many businesses are actually taking full advantage of this? How many business owners are factoring social media management into their daily task list in order to make sure it provides a steady stream of income? Very few. Essentially, large corporates and big businesses with dedicated marketing staff make up the majority of businesses reaping the rewards of social media.
However, this doesn’t mean it’s the big leagues. It simply means small businesses don’t have the time to pay as much attention to the social media side of their business as they would have liked. Their budget may stretch to sponsored ads, but it may not stretch to a full-time marketing person. That’s where virtual assistants come in. They can take complete control of your social media account to widen your market share.
Below are five ways your virtual assistant can increase your social media presence. It’s time to throw your business into the digital age and stay current.
They can organise sponsored ads and boost posts, ads and promotions
Businesses and organisations that provide ecommerce website services and virtual assistants can most certainly help with your sponsored advertising on social media. While many businesses choose to leave their business exposure on social media up to chance, you generally do have to spend money to make money. This is where a virtual assistant becomes invaluable.
Choosing a virtual assistant who specialises in social media marketing can make all the difference to your business. This is because they understand how best to accurately portray your business on the internet, and how to get the best responses from advertising. A good virtual assistant will organise posts, promotions and ads in order to market to your preferred audience.
- Running competitions for specific products used by customers in order to gain a valuable audience.
- Running adverts for particular products to boost their popularity.
- Running general advertisements that will give your customers a better idea of what products and services you offer.
They can find out what your competition is doing
If your business is on social media, no doubt your competitors will be as well. The aim of the game is to provide a level of service that can be considered on par – or better – than that of your competitor. The best way to find out how your competitor is doing in the market with their products and services is by following them on social media.
However, it can be difficult for a business owner to follow a fellow business owner without making it too obvious. This is where virtual staffing is so beneficial. Because you aren’t following the business, your VA is, and that is where you are essentially tracking your competition in the stealthiest way possible.
They can draft post ideas and put them into practice
Every business owner knows how important it is to be on social media, but the actual implementation of regular posting can be difficult. How do you know where to begin? How do you know what to post? Website promotion services can help you. They can draft post ideas as well as put them into practice. It’s as easy as allowing a VA to research your business, find out what you offer and put together a list of ideas to turn into posts for the daily or weekly publication on your newsfeed.
Research shows that people like to see businesses post once to three times a day. Ensure you have enough posts for a consistently active social media account.
They can free up your time
As a business owner, there is a lot to take care of. You need to manage your staff, your products, your services, and almost everything that goes on within your business. Sometimes you’re that busy that you forget to plan for the future – the technological future. Social media can often be the last thing on the mind of a business owner. But it’s very important you stay on top of it. Over 17 million Australians are active on Facebook, and that’s just one social media avenue. That is a huge market to tap into, and one that can end up being your biggest source of revenue. Do you really want to miss that opportunity?
A virtual assistant can free up your time by taking care of it for you. Believe it or not, knowing someone else is organising that side of your business can take a lot of weight off your mind.
They can give you a stronger online presence which increases brand recognition
With millions of active social media users in Australia and worldwide, it’s important you get on the bandwagon immediately. It’s not enough to say you will get around to it, you need to take action now. Social media is not a fad that’s around for a little while, it’s an ever-evolving and expanding platform that’s essentially a goldmine for businesses.
Initially, you need to spend money to make money, and there’s where paying for ads comes in. However, with time and depending on what you’re offering, your audience will build. By using the right tools, you can build your brand recognition exponentially to the point where people will instantly think of your business when they require a product or service you sell. Just a decade ago, this would have been unknown.
If technology has evolved this quickly in order to increase brand recognition, imagine what the future holds? The time to act is now.
Are you a business owner who has hired a VA purely for social media? How has it worked for you? Are you a virtual assistant in charge of managing a business social media page? How have you turned it around for them? We love hearing success stories so get in touch!