If you are an aspiring entrepreneur looking into promoting your own brand, then you must know how serious it is to try venturing into the online marketspace. Millions of blogs exist in the web while thousands of business tycoons promoting their products and services compete with the same goal in mind – increase their brand’s awareness.
As candid as it may sound, marketing is no easy feat. You can hire as many employees as you need so they can preach your crop; but as your market increases, the process gets more arduous and challenging. Thanks to online media, the possibilities of advertising have reached limitless boundaries.
Now, can you imagine being able to promote your company without needing to hire a pack of full-time employees? Yep, by having a website that speaks for yourself, you don’t need all that. A website helps promote your brand 24/7, educates your customers, and processes your orders at the same time! It is in fact, your virtual office.
Just like any other office, you need to build your website. You need people who have the expertise to hammer down a set of codes so you can own a well-built virtual office. You need the nails to keep all the pages together so you get an informative and coherent site while making sure the entirety looks neat and creative. These things would not be possible without the help of web designers and developers.
So what does a web designer/developer exactly do?
A web designer/developer plans, sets, and implements codes on web pages in order to fit client’s requirements. These professionals make use of their technical and creative flair to come up with HTML driven web pages to be published on the web. Other than the overall look and design, they also consider significant elements such as the layout, color, graphics, features, and functions. When designing a website, they have to acknowledge the website’s target audience demographics and psychographics. Most of them also maintain the websites they create.
Their responsibilities depend on the type of site they work for, or the level of technicality needed to get it done. Some of their duties include:
– Coding using various programming languages
– Presenting ideas and graphical representations of the site before the implementation
– Educating the clients with the tools, software, timeline, and project costs to complete the site
– Implementing the codes and modifying the layout and functions according to the client’s preference
– Updating the web domain and hosting aspects of the site
– Fixing bugs and modifying codes as needed
– Liaising with other web specialists such as graphic designers, SEO experts, content writers, etc.
– Site testing
– Turning over of the website to the client
– Technical support and maintenance
The difference between a web developer and a web designer
Clients these days are keen to the idea of hiring less and getting more outputs. Therefore, it only makes sense when he hires someone to design his website, and still think the same person can develop it as well. After all, a client’s point of reference is limited only to the screen. What you see is what you get, and everything you see is foreshadowed by its design. The truth is, there is a very thin line that separates a designer from a developer; no wonder people online use both terms interchangeably. The good thing is, many of these professionals are now becoming hybrids of both expertise.
But how we do we distinguish both?
Just like an egg that can’t exist without the yolk and the white, a website cannot exist without its design and functionalities. A web designer is the architect of your website. He plans, provides layouts, organizes the graphics, arranges the color schemes, thinks of what looks good for your site and what doesn’t. They use their creativity and imagination to come up with brilliant user experiences. Admittedly, no matter how useful and functional a website is, if it doesn’t look presentable and the buttons fall all over the place, it would be a disaster. Luckily, designers are there to take care of that. Their favourite tools are Dreamweaver, Adobe Illustrator and Photoshop. They are the right brain of your website.
If a designer is the architect, then the developer is the engineer. They make use of logic and algorithms instead of beautiful imagery by bringing life to the codes the designers have carefully outlined. Without them implementing these codes, the design is simply a craft left unused. They transform a designer’s work of art into interactive web pages – live and fully functional. They speak different programming languages such as PHP, HTML, CSS, etc. They practically develop the user interface and performs hands-on coding in the same way a producer create s a movie out of a bestselling novel. They are the left brain of the website.
What Statistics Says
Unfortunately, the balance between developers and designers is quite unwelcoming. While both professions are essential to creating a great website, the percentage of open positions for developers is 6x higher than that of designers. Not only does it impact a huge variance on their job availability, their salary range also differs enormously. Web designers earn as much as $47,000 while developers earn twice as much. That is also the reason why many designers have jump-started their career in the field of web development and developers have begun to unleash their creative flair in terms of designing a website in hopes of offering an all-out customer experience to their clients.
No matter what the numbers say, it is important not to underestimate the contribution these geniuses provide to business enthusiasts. At the end of the day, what really matters is the outcome. Does the website function in the way it should? Is the design well-suited to the target audience? Can we generate real leads from the website? How can this website promote my products and services? These are the questions every entrepreneur must keep in mind once he gets his own website. Marketing doesn’t end in acquiring one. In fact, it is where it begins.